CFR Helmets
For our friends at Canyon, we designed and directed the campaign film for their latest product launch — CFR Helmets. Tasked with ushering this technical innovation into the world as a new era of speed – we set upon the Welsh mountains to film riders Joe Holt and Ella Barnwell take on the Devil’s Staircase. Working with DoP William Evans and integrating a flurry of filming techniques from FPV drone shots to fixed-cam bike shots, we stitched the journey down the mountains with a series of experimental CGI transitions and product spotlights. Culminating in a film with pace and innovation at the heart.
Services
Creative Direction
Live Action Direction
Art Direction
3D Animation
Motion Design
VFX Supervision
Post-production
Editing
Credits
Direction and Design—EverythingMoves
Canyon CD—Ultan Coyle
DoP—William Evans
Grade—Hannah Squires
Sound Design—Tristan Partridge
Bike SFX—Will Berridge
Cyclists—Joe Holt, Ella Barnwell
3D Scan—FBFX Digital
