Fast Pack ’24
Global campaign for the launch of Nike’s ultimate speed collection, the Fast Pack. Consisting of three models — the Alphafly 3, Vaporfly 3 and Streakfly, the collection is defined by a hi-vis performance colour story designed for runners to show up and show out on race day.
Under the creative direction of Ben Chatfield (BCMH), EverythingMoves were tasked with creating a series of fluorescent VFX environments – building a world of colour designed to mirror the product and capture attention on a global print and DOOH campaign. These VFX environments intertwine with on-location film and photography – shot in New York by Rory Griffin (stills), and film directed Lex Carthur. As VFX supervisors and directors, EverythingMoves oversaw seamless production and integration of the 3D scenes, allowing for a beautiful meld between live-action and CGI.
Services
Art direction
3D animation
Motion design
VFX supervision
Post-production
Credits
Creative Direction—Ben Chatfield, BCMH
Director/DoP/Edit/Grade—Lex Carthur
Photography—Rory Griffs
Product Photography—Handover
Producer—Kimberley English, Its Possible Productions
