SS25 Trail
EverythingMoves were brought onboard by BCMH to create a kinetic type treatment for Berghaus’ latest Trail campaign ‘Made for Movement’. The brief, to create a measured, technical feel – whilst being in a constant state of flux.
Early exploration tapped into garment measuring and pattern cutting repetition. Driving closer to the campaign – we combined this measured technicality, with the distortion of the distinctive fish-eye lens used throughout the films.
Services
Motion Design
Credits
Creative Direction—BCMH
Director/DoP—Jack Gorham
Photography—Jamie Mourn
Edit/Grade—Jack Layfield
Production—Kimberley English for It’s Possible
Motion, Design & DirectionSelect clients include; Nike, Canyon, The North Face, YouTube, Atomic and Warp Recordshello@everythingmoves.com
