MyCanyon
EverythingMoves partnered with Canyon to create a CGI hero film introducing MyCanyon, the brand’s new bike customisation platform.
The project involved detailed product modelling and texturing to faithfully capture the bike’s form and finish, while a narrative centred on the choices available to riders. Paint systems, textures, and material finishes became the storytelling device: revealing how each decision shapes a bike that is uniquely their own.
Services
CGI
Art direction
3D modelling
VFX supervision
Post-production
Editing
Credits
Direction and Design—EverythingMoves
Canyon CD—Ultan Coyle
Motion, Design & DirectionSelect clients include; Nike, Canyon, The North Face, YouTube, Atomic and Warp Recordshello@everythingmoves.com
