Real Energy
EverythingMoves partnered with the team at OnRunning to develop a typographic motion system for the Cloudmonster Collection.
Built around the hero message ‘Real Energy’, the design system divides and multiplies the phrase into three—echoing the three products in the collection and the layered technology running through each.
The motion rollout established a systemised framework for film supers, punctuating hero films across the range. This extended into a suite of tertiary graphic assets used across global OOH and in-store displays.
Services
Motion Design
Credits
Motion Design—EverythingMoves
Producer—Fiona Percival + Alexia Vitasse
Creative—OnRunning
Motion, Design & DirectionSelect clients include; Nike, Canyon, The North Face, YouTube, Atomic and Warp Recordshello@everythingmoves.com
