Real Thing Records
The Coca-Cola Company and Universal Music Group came together to launch Real Thing Records, a new label to spotlight global talent and build connections between artists and fans.
EverythingMoves were brought onboard by Explorers Club to build a motion system for their brand identity – inspired by Coca-Cola’s iconic Arden Square, first introduced in 1969 as the bold red frame for the brand’s script. The square becomes a conceptual and visual gateway into the heartbeat of fans and artists, anchoring a generative system expressed through motion, sound, and layered storytelling.
We built a generative, 3D motion system – designed to react to audio through a series of expressive tools, coded by the EverythingMoves team. A full journey from discovery to connection, positioning the label, as a cultural bridge between artist and fans.
Services
Motion Design
Systemisation
Custom Tools
Motion Guides
Credits
