Shorts Idents
Working directly with the in-house team at YouTube Creative Studio, EverythingMoves designed and directed a series of 3D idents for YouTube Shorts. The idents were designed to encourage new creators on the platform, and tapped into everyday obsessions and trends such as Mukbang, and ASMR.
As predominantly on-platform media, the idents utilised UGC characteristics to integrate more fluidly in the feed – shakey cams, inconsistent focus, and a slow reveal to the Shorts logo mark. We worked with Zelig sound to produce sound design that harked back to ASMR and furthered the gross/satisfying nature of the content.
Services
Motion design
CGI
Art direction
3D modelling
VFX supervision
Post-production
Editing
Credits
Creative Direction—Reese Howard (YT)
Design and Direction—EverythingMoves
VFX Support—Alex Nicol (YT)
Production—Rachel Bishop (YT)
Sound Design—Zelig
